Design for small companies in Brazil is, at the same time, exciting and frustrating. Exciting because you have a great challenge ahead and you talk directly with the ones who have dreamed the business and this business persons are very receptive and collaborative. Frustrating because producing packages in Brazil is mainly for the big ones. The print batches needed to customize the design are high and expensive, so printers and producers are not open to small projects. Sometimes, all you have left are standards.
We have been through this path in the Boa Gula's project, so we bypass the barriers with graphic design solutions.