At the beginning of this year, a client came to me proposing a complete redesign of his old site (also designed in my studio by another designer at that time) but we should keep the same visual identity we had already created for them. The company had been acquired and their product line was totally different.
All I did was to reinforce the brand identity using flat colors with generous amounts of white surround it so that their colorful products could live together in the same space in harmony.
